7 Ways You Can Use Claude To Boost SEO
Practical ways to use Claude AI for keyword research, content optimization, meta descriptions, and more.
Claude has become one of my go-to tools for SEO work. Not because it replaces proper SEO strategy — it doesn't — but because it accelerates the tedious parts so you can focus on the creative parts. Here are seven ways I use it.
1. Keyword Research & Clustering
Give Claude a seed topic and it can generate keyword clusters organized by search intent. It won't replace tools like Ahrefs or SEMrush for volume data, but it's excellent at brainstorming related terms and organizing them into logical groups.
2. Content Briefs
Before writing a piece, I'll have Claude analyze the top-ranking content for a keyword and create a content brief — suggested headings, questions to answer, topics to cover, word count targets. This used to take me 30-40 minutes per article. Now it takes 5.
3. Meta Descriptions at Scale
Writing unique, compelling meta descriptions for 50+ pages is mind-numbing work. Claude handles this beautifully. Give it the page content and your brand voice, and it generates descriptions that actually sound like you wrote them.
4. Internal Linking Suggestions
Feed Claude your sitemap or a list of your pages with their topics, and it can suggest internal linking opportunities you might have missed. It's like having a fresh pair of eyes on your site structure.
5. Schema Markup Generation
Tell Claude what type of page you have (product, article, FAQ, local business) and it generates the JSON-LD schema markup. This used to require looking up the documentation every single time. Now it's instant.
6. Content Gap Analysis
Give it your content and a competitor's content for the same topic, and Claude will identify what they cover that you don't. It's a quick way to find opportunities for expanding existing articles.
7. Title Tag Optimization
Claude can generate dozens of title tag variations optimized for click-through rate and keyword inclusion. Run them past it with your target keyword, character limit, and brand guidelines, and you'll have options in seconds.
The Important Caveat
Claude doesn't have access to real-time search data. It can't tell you actual search volumes, ranking difficulty, or your current positions. Use it alongside your SEO tools, not instead of them. The combination is where the real power is.